SmartHome at a glance
market penetration rate in Germany between four and five percent 2016
estimated penetration rate in Germany of 35,2 Percent 2021
solutions range from web-based systems to local server and mobile app
key for market success 1: compatibility of components from different manufacturers
key for market success 2: easy installation and specialized support for specialist traders
The app allows users to get their SmartHome solution under control, here with the app for Commeo products
from Selve. Photo: Selve
R+T markets 2018 35
Solar Protection Technology in Austria (BVST) annually collects
data on what its members produce or sell on solar protection
fittings both with or without a motor. To some extent,
the control, which includes SmartHome, is sold through the
solar protection specialised trade. However, a major part of
the business also goes through other sales channels such as
electricians, SmartHome specialists, electronics DIY or the
Internet. ”We do know that the degree of motorisation is
around 63 percent, but it is not possible to collect any information
beyond the level of the association”, says BVST representative,
Eng. Johann Gerstmann.
POTENTIAL FOR THE FUTURE
How do associations and companies see the potential of
SmartHomes for the future in Germany? The Federal Association
for Blinds + Solar Protection (BVRS), in its capacity as the
German branch representative, sees great opportunities for the
roller shutter and shading specialists thanks to SmartHomes.
”For that reason, we have just joined the Smart Living economic
initiative, for example, where numerous associations
and companies have come together with the aim of especially
promoting and advancing this area in Germany”, stresses
Christoph Silber-Bonz, managing director of the BVRS.
Rademacher, the control manufacturer, estimates that the
SmartHome penetration rates can provisionally reach 35.2
percent for 2021. ”The potential is enormous with 20 million
owned properties and 21 million rental properties,” says Eva
Krepstekies, sales manager for roller shutters and solar protection
at Rademacher. For further developing of the market,
the company, in addition to direct measures to increase the
level of recognition for the final customer, is mainly acting
as a strong partner. Training sessions should prepare the specialists
of roller shutters and solar protection technology for
offering consultation and installing automated household
functions. As a control and drive manufacturer, Becker emphasises
the importance of simple assembly, commissioning
and operating home automation in order to get rid of fear of
contact that the specialist trade has with technology. Supporting
the processors with a telephone hotline in solving
installation problems also plays a central role for its market
dissemination.
COMMUNICATION UNDER CONTROL
Simple solutions also determine the different products' keyword
compatibility through the market success of Smart-
Home. Until now, the wide range of solutions that rely on