France is not only the home of Somfy, the global market leader in control systems, but also the
largest country on the continent of Europe, which is currently, for many providers from Germany
in this sector who are located near the border, the most important non-domestic sales region.
The President, Emmanuel Macron, has been adding to political hopes of economic prosperity on
the part of all those closely linked partners on either side of the Rhine; my colleague Frédéric
Taddeï, Publication Director for the branch of ”Verre & Protections”, which is appearing in Paris,
has analysed the French market for this English language R+T special and compiled the core
data on current assistance measures, e.g. in the area of energetic renovation; a building in dus try
observer with tax incentives in the country under François Hollande don’t need to expect a para -
digm change under his successor, as per Macron's ”strengthening the offer” programme.
So, what about Spain? Fortunately, the answer to this question has become more nuanced than
was the case when the housing crisis killed off half the market in one fell swoop. José Luis Paris
is the editor-in-chief of the ciberperfil.com site. He does not leave any room for doubt in his piece
as to the sun-drenched region in his home country being an equally attractive market for the
sought-after pergola constructions as well as for internal shading systems, which only then, for
example, make office workplaces effectively useful under the climatic conditions. At the same
time, the specialist journalist hopes that implementing the EU building directive intended for the
end of the decade – catch phrase: nearly zero energy buildings – will lead to increased demands
on the part of the planners for products in the industry. In Italy, considering the weather data
from one of the core markets for roller shutters, venetian blinds & co., this number of representative
projects, especially in the north of the country around the centres of Turin and Milan,
having picked up again following a low a few years ago, the upwards trend was confirmed in a
discussion with sicht+sonnenschutz, by Simone Mazzon, CEO of KE Protezioni Solari – specialists
can see reasons for amazing outdoor living constructions and, in particular, for marketing and
perception by moving away from pure functionality and towards a more emotionally effective
lifestyle character for the shading systems.
What is covered with our impressions on the development in Germany, since ”Outside is the new
inside”, was formulated by the Stuttgart Trade Fair speaker, Astrid Ehm, at the kick-off meeting
for R+T markets: This means that it is not only the 2018 exhibition space first presented at the
R+T that served as a teaser; but this could also be the claim for the industry's future prospects.
From 27th February to 3rd March, the world of solar protection will be meeting in Stuttgart, in
one of Europe's most modern exhibition areas; we felt this was the right occasion to look outside
the box along with friendly specialist publishers from other countries in order to identify changes
in important markets as well as the chances that could come from dialogue. I hope you enjoy
this first edition of R+T markets.
R+T markets 2018 3
Editor-in-chief of sicht+sonnenschutz