Italian Market for Sun Protection
view of Somfy, the globally active drive and control manufacturer,
around 38 percent for shutters and 50 percent for awnings,
respectively. For niches such as pergolas, the motorised share
of newly produced systems could reach one hundred percent
in the next few years.
MOMENTUM FOR THE INDUSTRY
The Italian state is promoting energy-saving products as part
of an environmental bonus with the possibility of a tax rebate.
This also includes solar protection products. Mazzon can see
the positive effect of these measures on sales in the industry
and expects this promotion to continue in 2018. Domestic
and foreign market players are changing how screening and
shading products are being perceived by customers. ”The
Italian market now requires an aesthetically pleasing solar
protection product, which also has to provide technical innovations”,
longer be seen by buyers as being purely functional products.
Lifestyle, design, new technologies and the expression of individuality
being important new aspects that will connect customers
with screening and shading. Somfy stresses Italian customers'
desire for comfort, safety and energy efficiency, which equipping
an app will benefit from.
The Italian blind market is, according to Somfy, strongly fragmented
that are focused on regional sales. This structure can also be
seen in the awning product range. Some of the larger manu-
24 the Italian market is slowly recovering from the recession.
Subsequently, motorisation rates have increased to
says Mazzon. Awnings and pergolas would no
by means of the products are seen by Corradi as
the features with drives and SmartHome controlling with
and made up of small and medium-sized companies
R+T markets 2018
Setting the stage for high-quality residential areas with
solar protection: That is what KE Protezioni Solari is fo -
cusing on with its products. Photo: KE Protezioni Solari
facturers are setting both national and international trends
in innovation and design. ”The pergola systems and canvases
from the large manufacturers have helped to bring solar protection
products more into the focus of living and design”,
says Wuchner. Mazzon sees vertical awnings with screen fabric
as being on the march, which, with their appearance, follow
the reduced lines of modern architecture. Corradi and KE
want to set their pergola system trends – specifically, solu -
tions with automatically adjustable solar protection and patio
roofs offer potential for growth. Companies want to focus on
the traditional Italian strength of high-quality design.
This is how beautiful patio roofs can be: KedryPrime from KE Protezioni
Solari Photo: KE Protezioni Solari